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Our New, Blue Coffee Bags

A retail shelf at Blueprint Coffee's Delmar Blvd. cafe is full of bright blue bags of coffee beans, labelled by cards of various bright colors.

This month, we debuted our all-new, all-blue coffee bags.

A packaging redesign like this is always a huge undertaking. We worked on these new bags for more than two years, perfecting every detail before they hit the shelves. We’re so proud to see them out in the world now.

Bright blue bags of Blueprint Coffee beans are arranged on a surface of wooden slats. Pink, yellow, orange, red, and brown cards are tucked into a pocket on the front of each bag, labeling the coffees inside.

THE DETAILS

We approached this redesign with the same thoughtfulness and care that we bring to all we do. Undertaking this project, we challenged ourselves to incorporate more information about our coffees into their packaging, while also achieving a cleaner and more inviting aesthetic. Our solution was a clever card-based labeling system. We label each bag with a removable, interactive, and collectible card that tucks into a pocket. Pull the card out to find sourcing notes and stats about each coffee, tasting notes from our expert team, step-by-step brew guides, and spaces to take notes on your brews. It’s an interactive and delightfully tactile experience.

A bright blue bag of Penrose coffee beans from Blueprint Coffee is in the center of the frame, surrounded by the cards that are used to label the bag, arranged to show both the front and back of the cards.
Our new bags include removable and interactive cards, with details about the coffee and spaces to take your own notes.

The bags are just as beautiful as they are functional. They’re drenched in our signature shade of vibrant blue, and the graphics are simple and clean. Our iconic cube logo is front and center. We think they make a bold and elegant display, whether on a retail shelf, on your kitchen counter, or as a well-considered gift. The thoughtful quality of the packaging matches the quality of the freshly roasted coffee inside.

Our new packaging is available on our online store, as well as on the shelves at our three St. Louis coffee bars, and at wholesale partners across the region and nation. We’re also excited to offer the 2lb size on our retail shelves for the first time. It’s a great bulk option for those looking for more value, and less packaging waste. (As always, you can order 10oz, 2lb, and 5lb bags online for delivery, shipping, or pickup at our roastery.)

We’re thrilled to finally see these bags in your hands — and in your homes — where they’re already becoming a valuable anchor of your daily coffee rituals.

A bright blue bag of Nagasire, Uganda coffee beans from Blueprint Coffee in the foreground on a home kitchen counter. A freshly brewed cup of the coffee is behind it.
Our redesigned coffee bags make an elegant display on the kitchen counter.
A person writes coffee notes on the interactive card included in their bag of Blueprint Coffee beans
We included spaces on every card to record your own impressions as you brew.

READ MORE ABOUT OUR NEW BAGS

Coffee Design: A New Approach to Coffee Bags from Blueprint Coffee of St. Louis (Sprudge)

Blueprint Coffee Debuts Bold, Interactive Redesigned Packaging (Sprudge)

Card-Labeled Coffee Bags (Trendhunter)