Primary for the Pros (COVID-19 Relief)


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Over the last several months, COVID-19 has changed our business significantly at Blueprint Coffee. While we’ve resumed operations at our two of our three locations, the present model of operations is fragile at best. We’ve changed our staffing to cohort models to greatly reduce transmission of potential cases of COVID among our staff members. Additionally, we have stringent attendance and quarantine policies. While federal legislation has granted some relief for missing work due to a COVID positive test or contact with a positive case, we’ve had several instances where our team members have quarantined while awaiting the test result of another team member only to have it come back negative and miss many days of work. In these circumstances, we are left without federal moneys to cover time off of work, and the money we raised in April and May is running out.

Many of our wholesale partners are also temporarily closed. Without a roastery or other means to continue doing business, they’ve been forced to make the extremely difficult decision to furlough their employees.



Blueprint Coffee launched our fundraiser “Penrose for the Pros” earlier this year. Now, we’re offering our Primary Series to the public for bulk purchases — with a portion of each sale dedicated to a relief fund for baristas who are currently out of work.

Here’s the plan:

  • $30 will be donated to the fund from the sale of every 5 lb. bag of Primary Series

Any barista who has experienced job loss as a result of the COVID-19 pandemic can apply for financial aid through Penrose for the Pros. Click here to apply.

Accepted applicants will be awarded based on the impact to their most recent wages. While employees of Blueprint Coffee baristas and wholesale partners will receive priority, any barista can apply for this aid program.



Much like the three primary colors are the building blocks of art, our Primary Series represents three essential coffee flavor profiles:

  • RED is ideal for filter brewing or espresso, with deep fruity tones of cherry, berry, and apple, and a syrupy body. Click here to learn more.
  • YELLOW features citrus and floral notes and a crisp, light body that is well-suited for filter brewing or French Press. Click here to learn more.
  • BLUE is full-bodied and intended for cold brew or filter brewing, with notes of caramel and chocolate. Click here to learn more.

Roasting great coffee is what we do. But we also believe that doing so requires mutually beneficial relationships starting at the farms, sourcing the best lots of green coffee, and a commitment to sustainability and transparency.

To maintain these standards, we’re often required to make quick changes, which can be challenging when working with large retailers. This is why we developed the Primary Series. Each coffee in the collection will be adapted by our roasters in order to deliver its unique profile year-round. In this way, we are able to make quality coffee available in even more places.

For the coffee curious, a URL on each bag links to traceable information on our website.

Coffee information varies by choice. Please see product page for details.

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